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New to Content Marketing? 7 ways to kick it into action!
Content marketing is becoming an increasingly important part of how companies market themselves. At first glance, however, it might seem like a bit of a jungle. Where to start… and how to procee...
How to write content that your customers want to read
Content marketing is more important than ever. The B2B purchasing process has changed, and so have the buyers. Gone are the days when salespeople actively tried to sell to new customers – regard...
How to write content that Google understands (and why that matters)
One of my best tips for writing online content is to think of Google as, well, a child: someone who doesn’t understand puns or irony. This is actually key to successful content marketing. I̵...
Three reasons why you should get some external help with your industrial content marketing
B2B companies in the industrial sector increasingly see the marketing value of sharing some of their knowledge and experience with customers and prospects. However, knowing how best to communicate tec...
Six tips for writing better content marketing
In order to write really good content marketing, you have to work both strategically and creatively. Your content marketing texts need to strike an important balance: they should be meaningful and inf...
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