Content marketing is one of the most powerful ways to build trust, grow your brand, and connect with the right audience. But let’s face it – if you’re just getting started, it can feel a bit overwhelming. Where do you even begin?
Don’t worry. These 7 tips will help you kick your content marketing into gear – without the guesswork.
1. Know what matters to your target audience
Before you write a single word, take a step back. Who are you trying to reach – and what do they care about?
Your content should always start with your audience in mind. What challenges are they facing? What questions are they asking? Focus on creating content that’s genuinely useful, interesting, or inspiring to them – not just what you want to say.
2. Tap into your in-house experts
Chances are, your company is full of people with valuable knowledge and insights. Maybe it’s someone in sales who knows what customers are struggling with, or a product developer who can explain how things work in a way that clicks.
Find those go-to people. They’re your goldmine for content ideas and credibility.
3. Build a simple plan (and stick to it)
Once you’ve nailed down your topics and experts, it’s time to get organized. Create a basic content plan that outlines:
- What you’ll publish
- When you’ll publish it
- Where it will go (blog, LinkedIn, newsletter, etc.)
- Who’s responsible for creating and reviewing it
Even a simple calendar can make a huge difference – and help keep your efforts consistent.
4. Create content that works online
Writing for the web isn’t the same as writing for print. Online content needs to be clear, engaging, and easy to scan. Short paragraphs. Clear headlines. A bit of personality.
If that sounds like a lot, bring in a content-focused copywriter. They’ll help you craft compelling stories, optimize for search engines, and keep a steady flow of new content coming.
5. Start with a blog – and own your space
Your company blog is a great starting point. It’s your own corner of the internet – where you control the content, the tone, and the experience.
By regularly publishing helpful, relevant content on your blog, you’re not just telling Google you’re active – you’re giving visitors a reason to come back.
6. Share your content far and wide
Don’t let your blog posts just sit there. Get them out into the world!
Share them on social media with a strong hook and a clear call to action. Include them in your newsletters. And if they’re optimized for search engines, they’ll keep bringing in traffic long after you hit publish.
7. Track your results – and keep improving
Content marketing isn’t a one-and-done deal. You need to keep learning, testing, and tweaking.
Use tools like Google Analytics to see what’s working – and what’s not. Are people reading your posts? Clicking through? Signing up? These insights will help you refine your strategy and create even better content going forward.
Ready to see real results from content marketing?
At Skapa, we help businesses turn their expertise into engaging content that drives traffic, builds trust, and supports growth.
Whether you’re just getting started or want to take your content to the next level, we’re here to help – from strategy and planning to writing, publishing, and follow-up.
Let’s create content that actually connects. Get in touch and let’s talk!
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