Industrial content marketing that reaches your target groups

For B2B companies, content marketing is an excellent way of reaching your target audience with valuable, relevant information. This is equally valid regardless of whether your company works with broad products and solutions across many different industries, or if you operate within a more narrow niche. At Skapa, we help lots of companies with their content marketing, in areas such as marine technology, connected vehicles, medtech, system development, automation, and transport and logistics. Here are four reasons for why we should collaborate on your content marketing too!

1. Traditional marketing is expensive and imprecise

   Traditional marketing is often expensive and much too blunt to reach specific target groups. Traditional campaigns are costly, temporary, and rarely leave a lasting impact. Print media is often thought of as inefficient, and at the same time, it is easy to “drown” among all the more or less intrusive ads online.

2. Valuable information that speaks to your customers’ needs

   With content marketing, you continually produce relevant content that stems from both your expertise and your customers needs, interests and challenges. Well-written, search engine-optimized content can reach the top of Google’s search results, and is also ideal for promoting via social media and newsletter. Moreover, it helps attract people to your website – and makes them stay on it for longer. The content we create for our clients matches what their target audience is googling for.

3. Specialist knowledge is often a deciding factor for customers

   At the beginning of a collaboration, when Skapa and the client develop a content marketing strategy, we always ask for the factors that convince the client’s customers to purchase their products or services. A key common answer is the client’s specialists' and salespeople's expertise. Despite the importance of this crucial factor – and all the knowledge that underpins it – neither of them tend to be mentioned (or used all that much in general) on most B2B company websites.

4. Content suitable for social media and in many other marketing channels

   When we create content marketing for our clients, that content can also be used on social media and in newsletters, customer magazines, sales presentations, and more. And unlike a traditional marketing campaign, your content marketing will continue to attract customer interest long after it has been published. There are articles written by us years ago that still rank highly in search results, continuing to generate value for our customers.

   At Skapa, we have a passion for digging into a subject and turning it into articles that are as informative as they are accessible. The company gets to convey its expertise, Google acknowledges the value of it, and the needs of the customers (old and new) are addressed in a straightforward way. Does that sound interesting to you as well? If so, we look forward to hearing from you. Contact us via email or +46 705 532 132, and let us discuss what your content marketing needs look like!