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The Pros and cons of long web pages
What are the pros and cons of long web pages? Here are some most important factors to take into account as you set up, or restructure, your company website. Long web pages work well in a smartphone fo...
Does your online marketing go on vacation?
While we as people take a holiday every once in a while, our digital presence rarely does. And even when we are on vacation, most of us still use Google and social media frequently. Many of Skapa̵...
Storytelling – how to present your content marketing in an appealing format
There are many ways to tell a story, but many of them center around a common thread: some key element or issue that propels the story forward. Storytelling can be very useful for content marketing pur...
How do I get recipients to read my newsletters?
In spite of all the emails vying for attention in your inbox, newsletters and email communication are still considered to be one of the most effective marketing tools. Here are some tips on how you ca...
Eight quick tips for successful content marketing
Are you interested in content marketing, but unsure of how it works, and what it will require of your company? Here are eight quick tips on how to create content that is relevant and valuable to your ...
How do you get the most marketing value out of your customer cases?
Most companies have lots of interesting customer cases to present to their customers and prospects. Even so, comparatively few of them use their customer cases to their full advantage, losing (or at l...
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