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What are the key effects of content marketing?
The old expression “Content is king” remains as true as ever. Greater SEO visibility is a main objective of content marketing. However, your content marketing will also have many other pos...
Unknown factors to consider when analyzing your online marketing
There are plenty of tools and methods for analyzing your online marketing. Google Analytics and social media statistics are two common examples, showing you how pages and posts perform in terms of cli...
The Pros and cons of long web pages
What are the pros and cons of long web pages? Here are some most important factors to take into account as you set up, or restructure, your company website. Long web pages work well in a smartphone fo...
Does your online marketing go on vacation?
While we as people take a holiday every once in a while, our digital presence rarely does. And even when we are on vacation, most of us still use Google and social media frequently. Many of Skapa̵...
Storytelling – how to present your content marketing in an appealing format
There are many ways to tell a story, but many of them center around a common thread: some key element or issue that propels the story forward. Storytelling can be very useful for content marketing pur...
How do I get recipients to read my newsletters?
In spite of all the emails vying for attention in your inbox, newsletters and email communication are still considered to be one of the most effective marketing tools. Here are some tips on how you ca...
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