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3 reasons to get external help with your industrial content marketing
B2B companies in the industrial sector increasingly see the marketing value of sharing some of their knowledge and experience with customers and prospects. However, knowing how best to communicate tec...
Six tips for writing better content marketing
In order to write really good content marketing, you have to work both strategically and creatively. Your content marketing texts need to strike an important balance: they should be meaningful and inf...
Reuse your content and drive new traffic to your website
A major benefit of regularly creating and publishing blog articles, as part of your content marketing work, is the long-term value of these articles. If you have been publishing articles for a year or...
How do you make content marketing that appeals to your target audience?
Content marketing is all about creating and reaching out with truly relevant and valuable content; content that is beneficial to, and aimed at, specific target audiences. Successful content marketing ...
A guide for coming up with new content marketing ideas
What should go into your content marketing, and what topics should you focus on in order to appeal to your target audience? There are always (yes, always) things to write about, but you may not think ...
What is the right path and direction for your online marketing?
In spite of all the time and money spent on marketing, there is not always a clear strategy behind it all. Or a proper analysis, for that matter. Without them, your online marketing may become a lot l...
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