How to end up among Google’s top search results

19 September, 2023

By Kajsa Owenede

Web

Sometimes content marketing works so well that you can barely believe it's true. A single search and – voilá – your company appears among Google’s top results. Visitors find your website, and content that makes them feel and act. So, how do you do that?

Content marketing: Magic or logic?

The key to success – and the best way to market your business online – is to work with content marketing. It's quite simple: Create content tailored to your target audience, and Google will reward you with top results. If your content is really good, visitors will stay on your website for quite a while, and be inclined to purchase your products and services.

What is great content?

So, what is really good content?

Create content that your customers will want to read
Write about things that are relevant to your customers
Write it so that Google knows how to pick it up in relevant searches
Write good headlines that help Google along

Give your content marketing a boost

Once you have your content in place, make sure to boost it. Google Ads can serve as a good complement for strengthening your brand online, and leading more visitors to your website. It’s a good way of giving your content a boost.

Do you also want to have top results on Google?

At Skapa, we are experts in content marketing. We help you create content that is adapted to your target groups and that resonates with your your customers. We develop a content strategy and plan for the production, publication and follow-up of your content marketing.

Don't hesitate to get in touch!