WirelessCar

Challenge

Skapa and WirelessCar have been working together for many years. When WirelessCar decided to do a complete overhaul of its website, we at Skapa were assigned with realizing this new vision. One part of it was the creation of a content marketing blog – Insights. WirelessCar’s products, solutions and ways of working – centered around building and providing digital services for connected cars – needed to become much more visible online. Moreover, there was a need to clarify what these services were about, and the value they bring to drivers in general and car makers (WirelessCar’s primary customers) in particular.

Solution

The Insights blog was set up on WirelessCar’s website, complete with a handful of article categories. These categories – among them Connected Business, Technology, Society – make it easier to cover, sort and browse different key topics. This also makes it easier to discuss topics more stringently, and approach complex subjects from multiple angles. New, related articles can easily be added in order to further expand upon certain topics, with links connecting articles (both old and new) for easier navigation.

Result

WirelessCar’s content marketing articles cover virtually every aspect of the company’s operations. Search engine optimization (SEO) is used to make sure that key terminology is used (and clarified, if necessary), for better outreach and Google search results. The articles help explain the complex work that the company does, as well as the multilayered benefits of this work. This supports WirelessCar’s position as a thought-leader and pioneer in the automotive industry. Through content marketing, the company can discuss all kinds of current matters very concretely, while at the same time having a platform that allows for more visionary communication and marketing about the future of the increasingly digital automotive industry.

Check out WirelessCar's amazing blog on connected and software defined vehicles, and much more at https://www.wirelesscar.com/blog/

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