Selektope
Selektope
Just like many other companies, our customer I-Tech was faced with this challenge. But with the right tools, they got it right.
CHALLENGE
"We need to reach ship owners as well as paint manufacturers.”
I-Tech is a biotechnology company that develops, markets and sells Selektope®, a repelling antifouling agent for use in marine coating systems. It is an amazingly innovative product that contributes to reducing fuel consumption and emissions due to a barnacle-free hull. While Selektope is widely known among ship owners, I-Tech had trouble reaching their other target group – the paint manufacturers.
SOLUTION
“Reach your target groups based on their different needs.”
Our solution was to create an easy-to-navigate website with different types of content: content that targets ships owners based on their specific needs, and paint manufacturers based on their specific needs. Through a workshop, we got down to the nitty-gritty of I-Techs needs to make strategic design and content decisions.
RESULT
A website that attracts, retains, converts, and confirms visitors
Today, Selektope’s website is a modern and attractive marketing window that lets visitors know exactly where to go and what to do to find the right information. It is easy to navigate and built to attract, retain, convert, and confirm visitors – whether ship owners or pain manufacturers. The website also reflects a more true image of Selektope as a sustainable ingredient technology transforming the paint industry.
Have a look at the Selektope website at: https://selektope.com/
Do you need help with reaching your target groups? Contact Skapa today.
