Greencarrier

CHALLENGE

“We know a lot about logistics, but it is not visible online.”

Greencarrier is an innovative company passionate about sustainable logistics. By offering eco-friendly alternatives to traditional transport solutions, they create a more sustainable future. But despite their vast knowledge in logistics, they were having a hard time making it visible online and getting customers to find their website.

SOLUTION

“Share knowledge that is valuable to your customers.”

Our solution was to create relevant and valuable content for the target group. We started by developing a strategy for working continuously with content marketing. Together with Greencarrier, we identified employees who could provide relevant knowledge. We developed a plan for production and publishing and began to create content based on the target group’s needs and challenges. Today – many years later – we still work together creating content that attracts new visitors, increases brand awareness, and creates new business for Greencarrier.

RESULT

A logistics blog that makes the target group read, feel and act

Greencarrier’s blog about logistics has acquired hundreds of thousands of visitors since the start. Greencarrier continues to share valuable knowledge that makes their customers read, feel and act. The blog feeds Greencarrier’s social media and news channels and leads new visitors to Greencarrier’s website every day. It has also created enormous pride within the company, and the blog has earned a well-deserved place on FeedSpot’s list of best logistics blogs.

• More than 350 000 visitors to the blog so far
• Rank as #6 on the list of 50 best logistics blogs
• Blog articles have been read over half a million times

Check out Greencarrier's extensive logistics blog at https://blog.greencarrier.com/

Do you also want to get hundreds of thousands interested in what you do? Contact Skapa today.