Elos Medtech
Elos Medtech
How do you stand out from the crowd among hundreds of medtech companies? This was something our customer Elos Medtech struggled with. By using their greatest asset – expertise – they succeeded.
CHALLENGE
"We are great at quality, but our prospects don’t know that"
Elos Medtech is a medtech company that has been developing and manufacturing medical equipment since the 90s. Over the years, they have become a state-of-the-art CDMO with their focus on ensuring quality. Despite their enormous expertise in quality, they found it difficult to communicate that to new customers.
SOLUTION
“Show how you solve customers’ problems with your expertise”
Our solution was to use Elos Medtech's expertise to show how they solve customers' problems. We started by developing a strategy for working continuously with content marketing. Together with Elos Medtech, we identified employees who could provide relevant knowledge. We developed a plan for production and publishing and began to create content based on the target group's needs and challenges. Today – many years later – we still work together creating content that attracts new visitors, increases brand awareness and creates new business for Elos Medtech.
RESULT
A medtech blog that solves customers' problems
Elos Medtech's blog has attracted hundreds of thousands of visitors since the start. They continue to share valuable expertise and solve their customers’ problems. The blog feeds Elos Medtech's social media and news channels and leads new visitors to Elos Medtech's website every day. It has also created a huge pride within the company and has snatched a number one ranking on Google as Medtech Blog.
- Number 1 on Google as Medtech Blog among 2 560 000 results
- More than 250 000 visitors on the blog so far
- Increased quality of visitors on the website
Feel free to read some examples of many of the great articles we have produced together with Elos Medtech:
- IQ, OQ, PQ: What do they mean? And why are they important in medical device manufacturing?
- Digital dentistry: 5 trends pointing towards a digital future
- Scientific research drives the development of digital dentistry
- “Our focus on quality work and continuous improvements has taken the Tianjin production site to where it is today”
Would you also like to stand out from the crowd? Contact Skapa today.
