Andreasson Musik

Challenge

The increasingly digital retail market has made competition between music stores (especially those that still have physical stores) even tougher than before. Andreasson Musik has maintained a local presence in downtown Gothenburg for decades. Still, the company wanted to strengthen its online presence, and attract more customers both to their website’s product pages and webshop and into their physical store.

Solution

Skapa created a content marketing blog for Andreasson Musik, one closely integrated with their website and webshop. That meant that relevant articles about musical instruments and music production would appear as links alongside the products themselves, as well as on the main landing page. The intention of this was twofold, as the blog articles would provide a greater context to the various instruments and studio equipment, and address common customer questions and concerns.

However, the articles would also contain numerous links to the products they discussed, as well as relevant SEO to further attract Google users interested in buying a new microphone, keyboard, Fender Stratocaster, etc., but that may not know about Andreasson Musik. The articles often contain embedded videos as well, where Andreasson Musik’s personnel talks about and demonstrates the instruments and equipment that are their expertise.

Result

The blog articles consistently ranks among Andreasson Musik’s most visited pages, alongside the product pages themselves. The articles help show the knowledge of the store’s personnel (who appear as the official authors of the articles within their field) and also encourage readers to both ask questions and visit the physical store to try out the products they are interested in. Through content marketing, Andreasson Musik can offer a stronger online presence, bolster their sales, and enhance their customer dialog. In addition, they are also able to reach new customers, making it easier for them to make the leap from merely being interested to actually starting to play instruments themselves.

Feel free to check out some of the articles and videos we produced for Andreasson Musik:

• Akustiskt piano eller digitalpiano – vad bör man välja?
• Gustav tipsar dig om hur du bygger ditt eget pedalbord
• Hitta rätt mikrofon till din studio

Content marketing allows you to share your knowledge with your customers, and appeal to their curiosity. Does that sound good to you? Let’s work together, and make it happen!